Trusted Surgeons founder, Nicole Montgomery, has been a cosmetic and plastic surgery registered nurse for over 6 years. Nicole has 20 years experience in customer service, administration and marketing roles. Nicole's diverse background and creative flare has lead her to be a leader in medical marketing.
After working in both the cosmetic and plastic surgery industries, Nicole saw a desperate need for an industry unbiased information source. What frustrated Nicole more and more was the unethical marketing tactics utilised to drive leads and encourage patients to have surgery. This frustration led Nicole to utilising her expertise to promote informed decisions with a motivation to decrease the high volume of unsafe practices. In March 2016, with a strong passion for patient safety and care, she left her position in the cosmetic surgery field and took on the challenge of Trusted Surgeons.
Staying true to her passion for patient safety, Nicole started researching the Australian market and after talking to industry associations and professionals about her idea, Trusted Surgeons was born.The base model was set, with the predominant focus being that only qualified Plastic Surgeons within Australia with ASPS and ASAPS memberships would be listed.
As soon as Trusted Surgeons hit the market, the interest from investors was overwhelming. The decision was made to not accept any investment from anyone in the cosmetic or plastic surgery industry, allowing for an impartial, non-biased platform for information. Private business investors with a strong business background, who also shared Nicole's belief for safety and patient care, came on board in July 2016 and Trusted Surgeons was officially on its way. After only 6 months Nicole decided to maintain her ethos she would undertake the journey without investment. Devoted and dedicated to her mission Nicole raised the capital required to pursue her dream.
Since its inception early 2016 Trusted Surgeons has grown into a much bigger project, however the fundamentals and the importance of only listing qualified trusted members and following accredited guidelines has not, and will never change.
Understanding the importance of industry support, Trusted Surgeons is working closely with ASPS, ASAPS, AHPRA, FRACS and other bodies to ensure the highest level of medical standards are provided to the public.
As part of this industry support, Nicole and Trusted Surgeons was invited to the ASAPS 39th annual conference as media guests. Here Nicole could interview some of the most prominent industry professionals and get more feedback on what the industry wants and needs from Trusted Surgeons.
Nicole's industry experience and recognized blogging and journalism skills also landed her and Trusted Surgeons a nomination in the My Face, My Body Awards to be drawn November 26th.
Trusted Surgeons was launched in November 2016 with a phenomenal marketing campaign, along with a quickly growing loyal following on social media, Trusted Surgeons will certainly be the largest and most reputable source for plastic surgery information and advice. With many more exciting plans ahead Trusted Surgeons will empower and educate thousands of patients.
To show their support for the ASPS surgeons and to prove Trusted Surgeons will be Australia's first choice for 'trusted plastic surgeons', the first 6 months was on them! Surgeons listed for free with absolutely no credit cards, no contracts and no catches. Just great exposure direct to their patients from a credible and AHPRA abiding source.
2017 - Along Came.....
Alfie reached a point in his career where he decide he was tired. Tired of the daily grind in management and the balance between profit and patient care. Alfie wanted to be part of something purposeful. Something bigger than himself, a profit statement or a cookie cutter empire. Alfie saw the potential of what Trusted Surgeons could do for the industry and consumers. Alfie volunteered his time and expertise to ensure the longevity of Trusted Surgeons and Monte Media.
Alfie has been a nurse within the industry for 21 years, He began his career in theatres at RNSH as a scrub nurse and completed a Graduate Diploma for theatres through UTS. Most of his career has been in or around Operating suites and in many different capacities and as a result Alfie has worked with many of the now leading specialist plastic surgeons. Throughout his career he has worked in sales, Operational management, been a DON, has planned and built Theatres and Hospitals plus run them and generally all aspects of running a business. All the positions he has had including within the aesthetic industry has contributed to his insight and knowledge.
The mission moves onward and upward....
Without financial input from a surgeon or advertiser, Trusted Surgeons remains impartial and about truth. Consumers are mislead and taken for a ride too often because of marketing tactics and profit. After many months it became obvious the problem was a lot more than an absence of a reliable, user friendly and aesthetically pleasing platform. Nicole realised her insight and experience in digital marketing was proving to be of huge benefit to the surgeons she worked with. After analysing the industry and months researching. Nicole tried desperately and tirelessly to find a medical marketing company which provided the ROI and reflected practice goals. This is when Nicole undertook external mentoring and training to give her the skill to take on digital media (Monte Media). Nicole frequently quotes, Laurel Papworth and Grace Lever. With the insight, knowledge of the patient mindset, Nicole has achieved and exceeded social media goals for both Monte Media and the Trusted Surgeon social accounts she manages. It has been a long road and the future will see Trusted Surgeons as the global authority for Plastic, Reconstructive and Cosmetic Surgery.
Nicole is the creative director, facilitator of evidence based education and owner of;
Over 10, 000 visitors since 2016
Over 231,859 visitors since 2011
Over 381,817 visitors since 2010
Forum community has over 1000 active users, with app frequent download. The CSX app is the only app of its kind, paired with a strong community on social.
Closed Groups totally over 10, 700 community members
Articles Nicole and Trusted Surgeons has been featured in below;
Networking Women - article on you and Trusted Surgeons
Beauty News - article on Cosmetic Tourism by Trusted Surgeons
Get Sydney - Trusted Surgeons - Australia’s new online Plastic Surgery information source
MFMB nominee Trusted Surgeons