Who is A/Professor Anand Deva, the man who helped develop the 14 point plan to improve breast augmentation patient outcomes

Who is A/Professor Anand Deva, the man who helped develop the 14 point plan to improve breast augmentation patient outcomes

Who is Dr Anand Deva?

I have had the privilege of watching Professor Deva speak at numerous conferences. I am a great admirer of Professor Deva and was finally able to build the courage to reach out to him.

For most, including me, speaking with a Specialist Plastic Surgeon is daunting. I feel inadequate and inferior because of my own self-doubt and confidence. Professor Deva’s reputation proceeds him, as we journey through his achievements you will understand my anxiety.

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In 1991, Professor Deva graduated with first class honours and received the Medal in Medicine. He went on to do his internship at the renowned Royal Price Alfred Hospital. In 1994, Professor Deva completed General Surgery and by 1996, a Master of Surgery, specialling in disinfection & sterilisation research. Professor Deva was special, with numerous prestigious medals and awards and the motivation and dedication to achieve more. Professor Deva was awarded the Luhr travelling fellowship, Noel Newton Medal, The Gordon Taylor Medal, and the John Ham Medal and the list goes on.

Anand Deva James Barrett Brown Winner

Professor Deva studied and collaborated with other specialists in both Harvard and New York. In 2014, Professor Deva was part of a collaborative research team which discovered bacteria growing on the most commonly used breast implants – known as Biofilm. Professor Deva has been studying Biofilm for 15 years. Research conducted by Professor Deva has been instrumental in the prevention and treatment of the most common breast implants complication; capsular contracture. Professor Deva went on to win the prestigious James Barrett Brown award in Austin, Texas. The list of admirers, awards and accolades would be an article in itself.

Put simply, Biofilm activates the immune system & lymphocytes. Long term stimulation of these lymphocytes could contribute to the transformation of cells into cancer cells. The FDA identified ALCL, a rare type of non-Hodgkin’s lymphoma & concur with the World Health Organisation. In 2016 the ABC reported on Professor Deva’s study of which 22 women had developed the rare lymphoma after undergoing breast augmentation. It was reported Australia had 46 confirmed cases of BIA-ALCL, with 3 deaths and the risk was reported at 1 in 1000. Professor Deva’s 14 point implant procedure for surgeons to follow as best practice to minimise the risk of the biofilm complication. At Trusted Surgeons, we strongly promote evidence based prevention and minimising risks to patients, so you can understand the admiration I have for Professor Deva.

anand deva winner

Professor Deva was like any other professional amongst the café at Sydney Hospital. Funnily, I spotted him from a mile away (no hiding my stalking, fan girl moment) and ran to greet him with enthusiasm. Despite not knowing me, Professor Deva was welcoming. I immediately forgot the surroundings and started 101 questions. The poor man, first thing on a Thursday morning, I had pages of questions. But he took in his stride and was extremely kind, simplifying every detail of his plans, research and teaching us about the 14 point plan. At no point, did Professor Deva take the opportunity to boast about his awards and accomplishments. He was very humble steering the conversation away from how he felt winning such awards. Professor Deva spoke of his team, his collaboration, and what motives him. This was where I was in awe and wanted to dive across the table and hug him, crazy stalker style.

Whilst talking about his time as a Specialist Plastic Surgeon, Professor Deva stated “The happiest moments in my career have been on the access program”. This was sincerely heart-warming, he went on with great empathy explaining the journeys of patients post weight loss and bariatric surgery. His program has opened a door that was previously closed and those moments of gratitude are precious. This is what motivates the man who has it all, from the outside looking in, why would such a man work as hard as he does. The answer was made so obvious upon meeting him, and that is because he cares. He genuinely, whole heartedly cares about his patients as people. Professor Deva has and will continue to make a difference in the contrived world of body image, perfection, and arrogance. Professor Deva is giving back where ever he can. What is most exciting, is he has taken procedures previously considered “not medical”, “elective”, and “aesthetic”, and given them the credibility they deserve. The surgeons who work on the patients with genetic abnormalities, life-long weight battles, and insecurities, know first-hand how life changing this surgery is. It is more than aesthetic, it is emotionally, mentally, and physically life changing, improving the patient’s quality of life and opportunities across all facets. It is disappointing that item numbers for rebates is limited and access without private health funds, is also limited.

anand deva 14 point plan

What happens to the people who cannot afford private health and elective surgery. I am fortunate enough to have private health myself, but I certainly cannot afford elective surgery. The mortgage, clothing, food, school fees, car, and entertainment of four children, is all expensive. Without delving into the reality of finances for most low-middle class families, we can agree it’s tough. Having spare money for a body lift, tummy tuck, breast lift, implants, rhinoplasty or whatever surgery, is not an option for the vast population. Do we throw stones and laugh at those who travel for cheap surgery? Or those who have local surgery at a price driven enterprise with no specialty qualifications? No, we cannot crucify these people but who will help them? One answer is, Professor Anand Deva and his team who have established One Cosmetic Foundation, a not for profit foundation, specifically to tackle these problems.

Professor Deva and his team have worked tirelessly to create an accessible option for patients which does not compromise on safety, best practice (utilising the 14 point plan), specialist surgeons with a devotion to help people, world class operating facilities with qualified anaesthetists and market leading equipment.

The weight loss bariatric access program has 4000 people on the waitlist, with currently 3 cases a month. Imagine, if more surgeons joined the foundation, what could be achieved. The breast implant access program is the first of its kind, allowing patients to access lifelong post-operative check-ups regardless of who performed or where their original surgery was. Revision surgery, explant surgery, and enhancement surgery, for the first time, will be accessible without compromises.With my personal experiences and background of working with the largest cohort of breast augmentation patients, I personally felt mixed emotions. I have spent weeks now processing how incredible this foundation is. I feel sad that so many have suffered and have emotional overload at how many patients this will help. The tens of thousands of patients who have had surgery and can’t afford a check up with a specialist GP. The thousands of patients drawn to the glamourous marketing and price point. These millennials can now be drawn by glamour and a dream of a new-found confidence without the risks. The risk of capsular contracture, asymmetry and infection are real and no price point is worth risking your safety. Incredibly exciting, patients now have the best of both worlds.

Watch Video of 14 point plan

Anand Deva video discussing 14 point plan

For More information on Capsular Contracture, Biofilm, Article links or to Take the Pledge visit;